"GreenWaves is an annual event at the University of Central Florida that implements environmental and social 'best practices' to promote the need for conscious sustainable solutions. This will be an opportunity to experience exciting perspectives in a positively charged, entertaining atmosphere." (ucfgreenwaves.com)
I had worked on Greenwaves Music and Arts Gathering last year. The campaign was a success, winning NACA's choice for "Best Campaign" in their 2011 Graphics Competition. Overall I really enjoyed working on it, so when I was asked by Christian Damon (Campus Activities Board Concerts Director) to do it again for Greenwaves' third year, I was definitely excited to do it (especially at Christian's description, "The Image in my head is GreenWaves meets Tron: Legacy"). This year Greenwaves would take a vibe reminiscent of Ultra Music Festival, featuring electronic musicians such as Alesso, DEV, 3Lau, and Killagraham.
I was asked to create various branding and promotional materials from the logo to print and web graphics. Christian would suggest some great ideas for the logo and type, and print graphics which I would then implement or bounce other ideas back to him. This client to designer communication made it easier to come up with a brand for Greenwaves III (GWIII). The work order for GWIII is probably the largest I have done while working at the Office of Student Involvement (OSI), but it is also one of the most enjoyable.
WORK IN ACTION